Online Reputation Management, or ORM, is the management of the reputation of a company, brand, or person on the internet aimed to protect it from damaging online content.

Reputation management in the context of internet marketing include such tools as:

  • Search Engine Reputation Management (SERM): management of reputation on search engines
  • Search Engine Optimization (SEO): promotion on search engines
  • Social Media Marketing (SMM): promotion across social networks
  • etc.