Many companies do not think what impact the Internet has on their profits and reputation, as long as the problems do not reach them. According to surveys conducted by the portal BrightLocal, about 80% of buyers trust reviews on the Internet 73% of users reported that positive feedback from customers cause them confidence in the company.
Internet users make up the most active and solvent part of the population, and the Internet plays a significant role in shaping their opinions about companies, products, and public people.
The main problems that threaten the reputation of the company, brand, or person in the network are:
- Negative feedback on the first positions in the search engines for key queries
- Negative comments in social networks, forums and on specialized portals
- Competitors disseminate negative information about your company on the Internet
- Low ratings on reviews sites, bad positions in search engines, insufficient brand promotion